Thaltej Publishing Company (TPC) is the home for desi hip-hop music from Amdavad. TPC’s vision is to make profound changes to the business-market surrounding it. The company’s mission statement is to bring music business to Amdavad where it has not existed ever in the major way that it does in other cities. The rich cultural history of Gujarat and its business capital is the home ground for many upcoming independent artists set to take over the industry in the future. TPC aims to be at the centre of the cultural and artistic revolution happening in and out of the city. It aims to facilitate the fiscal needs of the market.